Why Don’t the Ideas We Share Stick With Us?

Depth of understanding requires time, attention, and curiosity.
–Naval Ravikant

There are two types of makers. Thinkers and Repeaters.

I for one, have been a repeater for the most part. Echoing an idea I find inspiring, revelational or deep.

Never stopping to think if it's actually even helping anyone at all.

Ideas don't stick through simple repetition. Merely hearing something and sharing it a few times is just passing notes.

Real stickiness happens when you turn an idea over and over, examine it from unusual angles, and connect it to things that matter to you. That's when you create something that feels original, even though it's only built from existing pieces.

The magic isn't in being first. It's in the unique combinations you create after living with an idea long enough to make it your own.When you do that, it sticks. Not just for your audience, but for you too.

You become a thinker by simply thinking about an idea deeper and longer than most people. Which eventually makes you to the golden standard for it.

Most people touch an idea and move on. They grab the surface, share the obvious, and chase the next shiny concept. It's intellectual tourism.

But when you sit with an idea - turn it over, test its edges, connect it to your life, watch how it plays out in different contexts - you start seeing things others miss. That's how you become the standard. Not by rushing to share. But by slowing down to understand.